PASR Technologies Website
Background
PASR commissioned a tailored web presence that expressed their identity while giving staff direct, intuitive control over site content.
Challenge
Off-the-shelf themes often impose layout and performance compromises. PASR needed a flexible, maintainable solution that matched their specific content structure and branding without unnecessary overhead.
Approach & Solution
I designed the user experience and visual direction, then translated those designs into a pixel-accurate front-end. From there I developed a custom WordPress theme from the ground up — building modular templates and page layouts so the site can evolve without breaking the design. Throughout development I focused on clarity, usability, and maintainability so content editors can update pages quickly via the WordPress admin.
Technical highlights
- Front-end built to be responsive
- Custom theme architecture to support flexible page templates and consistent styling.
- Clean, well-structured markup and styles
Outcome
A purpose-built WordPress site that gives PASR a professional, easy-to-manage online presence and a theme that can be extended safely as their needs grow.
