Digital Press Kit – Microgen
Microgen DPK Screenshot
Microgen DPK Screenshot
Microgen DPK Screenshot
Format: Interactive CD-ROM
Tools: Macromedia Director, Adobe Photoshop
This project involved the development of a digital press kit designed to highlight and promote the services offered by Microgen. The press kit served as an interactive multimedia experience, distributed on CD-ROM for use by media representatives and clients.
While the visual design and layout were created by a colleague, my role focused on translating those static designs into a fully interactive and functional experience. Using Macromedia Director, I implemented navigation systems, integrated multimedia elements such as images, text, and sound, and ensured smooth transitions and usability throughout the interface.
The final deliverable provided users with an engaging, self-contained digital presentation that effectively communicated the company’s message and brand identity through interactivity — a forward-thinking approach at the time for digital marketing and corporate communication.
