The Brief
PASR commissioned a tailored web presence that expressed their identity while giving staff direct, intuitive control over content. Off-the-shelf themes tend to impose layout and performance compromises, so they needed a flexible, maintainable solution matched to their content structure and branding.
What I did
I designed the user experience and visual direction, then translated it into a pixel-accurate front-end and developed a custom WordPress theme from the ground up, with modular templates and page layouts so the site can evolve without breaking the design. Throughout, I focused on clarity, usability and maintainability so editors can update pages quickly from the WordPress admin.
The Result
A purpose-built WordPress site that gives PASR a professional, easy-to-manage presence, on a theme that can be extended safely as their needs grow.
